Daum Communications to Fully Integrate PicApp's API Into Its Blog Platform

Giving Bloggers Broader Access to Premium, Up-to-Date Sports, Entertainment, Breaking News and Creative Images

June 30, 2009 --

SAN FRANCISCO, CA and SEOUL, SOUTH KOREA -- (Marketwire) -- 06/30/09 -- TISTORY bloggers looking for real-time photos of the Korean golfer, Se Ri Pak, at the LPGA Corning Classic or hoping to get a shot at the first pictures of Won Bin attending Cannes Festival while promoting his recent movie "Mother" can now use PicApp's plugin to search for and add relevant images to their posts.

Daum Communications is the largest ISP in Korea; it owns and operates TISTORY, a blog platform with more than 300,000 publishers and 159 million page views per month. TISTORY was launched in May 2006 and is experiencing rapid growth attracting opinion leaders and main stream bloggers. PicApp was fully integrated into TISTORY's publishing flow, providing its publishers with a seamless approach for embedding images.

"There has always been a need to provide our publishers legal-to-use, premium images and PicApp's Partner API has proven to be a reliable and attractive solution for us," Ms. Yoojin Kim, Leader of Strategy Service Planning, Daum Communications, said. "PicApp's vast licensed image DB covering a wide variety of interests and categories is helping TISTORY publishers produce more superb posts while having the peace of mind knowing all images are legal to use."

PicApp offers bloggers and online publishers premium, licensed images to enhance news and creative posts on their sites while addressing blog networks' desire to act as a hub for their publishers offering image search that is fully integrated into their users' publishing flow.

"As a technology company our mission is to create tools for our partners and their users to easily use images and to increase interactivity of the content, thus enriching blog readers' experience. Implementing our Partner API with a strong partner such as Daum Communications which stands for innovation and excellence represents a major milestone for PicApp with its global expansion plans," Eyal Gura, CEO, PicApp, said. "This partnership reinforces PicApp's business model as a true win-win for everyone."

PicApp enables publishers to easily search and insert images into posts; it has around 20 million images covering entertainment, sports, news, travel, fashion, and more, with 10,000 images being updated daily. PicApp images, which come fully tagged with metadata, are indexed by search engines thus promoting blog SEO. News and photo agencies licensing images via PicApp include, among others, Getty Images, Corbis, Newscom, Splash News and Pacific Coast News. Displaying ads on image photo gallery page provides a monetization tool on the content owner's behalf.

About Daum Communications Corp.

Headquartered in Seoul, Daum Communications Corp. (www.daum.net) is a leading Internet Media Company in Korea. It offers over 55 million global users inclusive of 80 percent of Koreans a diverse range of online services covering e-mail, search engine, news, online video, online mapping, social network service and more. Daum's premium blog service, TISTORY (www.tistory.com) is one of the publishing platforms where Korean IT trendsetters and early-adopters most visit.

About PicApp

PicApp (www.picapp.com) offers online publishers and bloggers a single source for millions of premium quality and free images to use legally and enhance their sites. News and photo agencies licensing images to PicApp include, among others, Getty Images, Corbis, Splash News, and Newscom with new content partners added frequently to meet its global expansion goals. PicApp has over 20 million images with over 10,000 images updated daily; covering all types of editorial and creative image categories. Headquartered in San Francisco, the company has a development and operations center in Herzelia, Israel and is financially backed by Carmel Ventures.

Technorati tags: Tistory, Daum Communication, PicApp, celebrity photos, blogger applications, widgets, free images, images for blogs, breaking news photos, stock photography, copyrighted images, sports images, plug-in, SEO, Search engine optimization, API

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Media Contacts:
Niran Amir
415-874-3222
Email Contact
Twitter @picapp

Jayong Song
Daum Communications Corp.
Community-Online Video SU
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